A LEGACY OF EXCELLENCE

For 45 years, the American Marketing Association at the University of Puerto Rico, Río Piedras, has stood out as a symbol of excellence, leadership, and service. As a Top 1 Chapter and proud Platinum Circle member among 320+ active chapters across North America, we have built a legacy defined by unity, resilience, and collaboration.

Resilience

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Impact

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Service

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Empathy

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Resilience * Impact * Service * Empathy *

Guided by our core values of resilience, impact, service, and empathy, we are dedicated to advancing both professional growth and community well-being. Our initiatives foster innovation, support local efforts, and cultivate service-driven leadership among our members.

AMA UPRRP members in the 90’s
AMA UPRRP students in the college tower
AMA UPRRP members selling cakes
AMA UPRRP members at a social gathering
3 AMA UPRRP members at a beach clean up
10 AMA UPRRP at beach clean up
AMA UPRRP students at ICC in the 90’s
AMA UPRRP students in stairs

As we celebrate our 45th anniversary, we reaffirm our commitment to making a lasting difference. By embodying our values in everything we do, we continue to inspire others, rise above challenges, and drive meaningful change. Through purpose-driven action and collective passion, we strive to shape a more connected, impactful, and resilient marketing community.

Mission

We lead with purpose by initiating efforts that benefit our community and translate gratitude into sustainable action. Each initiative demonstrates our commitment to resilience, meaningful connection building, and developing leaders who create positive impact.

Vision

Our chapter fosters leadership through purposeful action. By applying marketing expertise to serve our community, we create meaningful change. Projects and partnerships empower members to become resilient professionals prepared to shape the future. These objectives guide all chapter operations.

AWARDS

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    CHAPTER RANKING

    - Platinum Circle in 2024-2025

    - Top 1 International Chapter in 2023-2024

    - Top 10 Chapter in 2022-2023

    - Top 10 Chapter in 2021-2022

    - Top 5 Chapters in 2020-2021

    - Top 5 Chapters in 2019-2020

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    FALL COMPETITIONS

    - Recruitment Video Honorable Mention 2023-2024

    - Marketing Week 3rd Week 2024-2025

    - Social Impact Video 3rd Place 2024-25

    - Recruitment Video Honorable Mention 2024-2025

    - Marketing Week Honorable Mention 2022-2023

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    SPRING COMPETITIONS

    - Perfect Pitch 1st Place & Honorable Mention 2023-2024

    - Research Poster 3rd Place 2023-2024

    - Research Poster 3rd Place 2024-2025

    - T-shirt Competition 2nd Place 2024-2025

    - Research Poster 1st Place 2022-2023

    - Sales Competition 3rd Place 2022-2023

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    CASE COMPETITIONS

    - Case Competition Commendable 2018-2019

    - Case Competition Commendable 2019-2020

    - Case Competition Commendable 2020-2021

    - Case Competition 3rd Place 2021-2022

    - Case Competition 3rd Place 2022-2023
    - Case Competition 3rd Place 2023-2024

    - Case Competition 3rd Place 2024-2025

A NETWORK OF OPPORTUNITIES

AMAUPRRP connects students to the broader American Marketing Association network of professionals, educators, and aspiring marketers, opening doors to exclusive events, resources, and industry insights. By joining our collegiate chapter, students access the same high-caliber benefits as professional members, including hands-on experience, leadership training, and networking opportunities with peers and professionals across North America. This bridge between the collegiate and professional AMA worlds means UPRRP students are uniquely empowered to expand their knowledge, build their resumes, and kickstart successful marketing careers.